Spreading the love at Pic’s Peanut Butter World grand opening

Things have gone a bit nutty with the grand opening of Pic’s Peanut Butter World, Nelson, on 23 February

Pic’s Peanut Butter World is a purpose-built destination for locals and visitors to the Nelson Tasman region and a fantastic place to visit for all lovers of good food and peanut butter.

The crowd goes wild for Pic’s

The unique industrial ambience at Pic’s Peanut Butter World celebrates its function as a working factory, but it’s also a welcoming space for people to come and learn about the nut butter. 

Visitors can see Pic’s Peanut Butter being made from the vantage point of specially constructed viewing platforms, meet the people who make the spread, learn more about owner Pic Picot’s journey as a peanut butter maker, and even make their own peanut butter.

On-site cafe PC Eatery (open Monday to Friday, 8am-4pm) will showcase Pic’s as being more than just a spread, and there is a shop full of peanut butter and other local goodies to take home.

"This is place where our consumers and producers come together," says Pic. "By building connections between us, our customers, and the jars in their cupboards I feel we connect with our customers’ friends…and their friends’ friends…until one day their friends’ friends’ friend will turn up here, feeling they’ve come home."

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