World launch of the Winedub

World launch of the Winedub World launch of the Winedub
World launch of the Winedub World launch of the Winedub

A world-first novel mobile tasting experience is providing a new opportunity to promote premium New Zealand wines to locals and international visitors at major events.

Developed by Rick Nelson – owner of The Winery, Queenstown’s premiere wine store – the Winedub is an original 1958 split screen VW single cab pickup that has been fully restored over 15 months.

The Winedub is kitted out to host tastings of up to 46 wines at events. Where a VW would usually have room for cargo, the Winedub’s precious cargo is the finest, quality New Zealand wine. Each of the 46 wines for tasting uses the famous Enomatic wine serving technology that preserves wine flavour ensuring every taste is as fresh as the first.

Rick is thrilled with the restoration. "There were times over the last two years when I thought ‘what have we done?’ Certainly if we knew what we know now when we embarked on this project, we probably never would have started."

Rick says they began with the vision of creating a way to take The Winery tasting out of the Queenstown store. "So we’ve created a mobile tasting experience which is able to travel across the country introducing people to 46 iconic New Zealand wines, showing the diversity and quality of the local wine industry."

Another innovation is the smart card guests can use which allows them to serve tastings of the wines they choose and sample a collection of New Zealand’s finest wines from the regions of Central Otago to Waiheke Island and everything in between.

The Winedub will have its first outings at the International Food Design Conference in Dunedin from Wednesday 29 June until Friday 1 July, and Rick is looking forward to sharing the experience.

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