Queenstown holiday park a commercial and community success


Queenstown holiday park a commercial and community success Queenstown holiday park a commercial and community success
Queenstown holiday park a commercial and community success Peter and Cathy Coppens with members of the Queenstown Lakeview Holiday Park team. Queenstown holiday park a commercial and community success

A central Queenstown holiday park is proving to be a business success story – notching up national accolades and injecting millions of dollars into the local economy.

Long-time residents Peter and Cathy Coppens, who have previously managed a number of local and international tourism projects, took over management of the Queenstown Lakeview Holiday Park 18 months ago. In that time they have added structure and consistency to the product mix while making the most of the park’s enviable central-resort location.

The park recently received a plethora of awards and accolades including its first Four Star Plus Qualmark rating, a Travelbug 100% Guest Experience award, and being voted one of the Top Five New Zealand Holiday Parks by Wotif reviewers.

In the past year, figures show the park’s guests have injected nearly $13m into the local economy, a figure Peter says highlights its value as a community asset.

Peter says the numbers speak for themselves. "The park hosts 100,000 overnight stays each year and this has low impact, high value downstream benefits for Queenstown.

"As well as boosting the local economy and directly or indirectly employing up to 20 people, having good quality value accommodation encourages families to visit Queenstown and contributes another great vibe to the town.

"It is recognised that within New Zealand and then Queenstown there’s still potential for further growth in the value and campervan markets. These are visitors who tend to spend less on accommodation so they can participate in more activities and enjoy discretionary spending much more than many other market segments."

A holiday park has existed in the Queenstown area since 1862, with QLHP opening its award-winning, purpose built facilities in 2001. The park offers 230 sites and 44 one- and two-bed accommodation units, all supported by modern, well-serviced facilities.

The Park is operated by local company CCR Ltd, which leases four council-owned camping grounds in Queenstown and Wanaka.

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