Positively Wellington tourism chief executive David Perks says that Statistics NZ data shows the city has been pumping with visitors this summer, with spending at near-record levels.
“Over 26,000 more guest nights were spent in Wellington in November-December, a 7.3% increase compared with 2013. People are staying longer and getting more out of their time in Wellington, which is the Holy Grail for our industry.”
Tourism Industry Association hotels regional chair Steve Martin agreed: “In terms of occupancy, this has been the strongest November to January we’ve seen in at least five years. At a time of year when corporate travel typically slows down, this kind of performance is especially welcome.”
Ministry of Business, Innovation and Employment data shows spending by visitors to Wellington was at near-record levels in both November and December.
Wellington City Council economic development councillor Jo Coughlan commented: “Domestic and international spend indexes increased by 5% and 22% respectively in December, while the monthly index for Australian spending in Wellington was the highest since records began in 2008.”
Brand and digital campaign activity, media coverage, major events and an overall increase in international visitors to New Zealand all contributed to the summer’s record performance, Mr Perks says.
With a huge events line-up and Wellington featuring in several ‘hot destinations’ lists for 2015, the exceptional summer performance could be the start of a bumper year for Wellington, says Mr Perks.
“Interest is high internationally and with the establishment of WREDA (Wellington Regional Economic Development Agency), Wellington is perfectly positioned to capitalise on a healthy visitor market and ever growing profile to further drive economic and social benefits for our city.”
November 2014
- 201,389 guest nights
- 9.73% increase on the same period in 2013
December 2014
- 183,072 guest nights
- 4.82% increase on the same period in 2013
