Not content with just being the number-one selling RV title in the country, Motorhomes, Caravans and Destinations (MCD) has also bucked recent trends within the publishing field and has experienced a huge 21% jump in readership over the last 12 months.
The results recently released by Nielsen Media Research come as validation for the tireless efforts of MCD’s team who are dedicated in bring relevant information to regularly explore New Zealand by road.
MCD now reaches an impressive 74,000 readers every issue.
“Obviously, we are thrilled with these latest results,” said Rhiannon Boulton, Editor-in-Chief of Trader Group, publishers of MCD magazine. “It is fantastic that every one of our magazines has grown since last period, but the growth of MCD has been especially pleasing. It shows that Kiwis continue to look to the specialist magazine as an invaluable source of information.”
“That we are reaching more people than we did a year ago is a great story to tell our advertisers, confirming that their money is in the right place,” said Boulton.
Without wanting to take anything away from the magazine,” added Motorhomes, Caravans and Destination’s Senior Writer, Steve Vermeulen, “I think some of the growth can also be attributed to the growing interest in the motorhome and caravan industry. Aside from some evolutionary design directions, the magazine follows closely the format which has been enjoyed by readers since it launched, almost exactly, six years ago.”
“We certainly don’t intend on resting on our laurels, we’re keen to integrate the magazine and the online environment for the future and we are well positioned to realise these goals.”
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